Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 142

We do not possess a single identity. Rather we have multiple ones. In the course of a normal day, we perform different roles. In school, we are a student. At home, we may be a child, a sibling, or a parent. On a date, we are a romantic partner. We act differently with different people and when in different settings. We may even act differently with the same person—switching how we behave when we feel it necessary.

Competent communicators naturally display role versatility. They also possess the know-how to construct multiple identities that match the culture of the person they are communicating with and the context. To do this, they engage in frame switching, adopting different perspectives based on the culture and specific situations in which they find themselves. By making conscious choices about how to construct their identity, choosing to act appropriately and not offend others, they create a positive impression.⁴¹