Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 159

Your self-concept is influenced by unique personal experiences as well as by membership in one or more groups. Together with culture, these influences help you formulate your sense of self. According to distinctiveness theory, a person’s distinctive traits (e.g., red-headed, minority group member, or left-handed) are more salient to him or her than are more prevalent traits (e.g., brunette, Caucasian, or right-handed) possessed by other people in the immediate environment. For example, belonging to a group that is a numeric minority makes you more mindful of your ethnicity. For this reason, a White person is much less apt than a minority group member to mention his or her ethnicity when asked to define himself or herself, whereas an African American woman in a large group of Caucasian women will likely be more aware of her race. When the same woman is with a large group of African American men, she will be more conscious of her gender and less aware of her race.⁶¹

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