Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 163

The Internet and Social Networks Promote Self–Other Comparisons

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Of course, what we see in the media and what others present online often compel us to perceive ourselves, our relationships, and our lives as inferior in comparison to the lives of others. This takes an emotional toll and may be responsible for increases in the number of people suffering from depression and loneliness.72

The media frequently present the human body in perfect form, which makes many of us think that no one could love us the way we are. Even with “body-positive” movements on the rise, a bias for skinny women persists.73

When it comes to social networks, others may have more contacts or friends than we do. They may possess significantly greater online influence than we do. Those who spend considerable time viewing and commenting on posts and pictures of peers are likely to experience greater dissatisfaction with their own appearance and social lives.74

The Communication Playbook

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