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Self-Concept, Perception, and Technology

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Technology also influence our perceptions of experience—influencing our views of ourselves, others, and events.

Exploring Diversity

Assessing Your Preference for “I” Versus “We”


You can assess the extent to which you exhibit an individualistic or collectivistic orientation by evaluating the following statements. If the statement is very important to you, rate it 5; somewhat important, 4; neither important nor unimportant, 3; somewhat unimportant, 2, and very unimportant, 1.

 I Matter

 _____1. I desire to prove my personal competency.

 _____2. I’ve got to be me.

 _____3. I want others to perceive me as having stature.

 _____4. I need to achieve personal fulfillment.

 _____Total

 We Matter

 _____1. If I hurt you, I hurt myself.

 _____2. I desire harmony at all costs in my relations with others.

 _____3. My goal is to preserve the welfare of others even if it is at my expense.

 _____4. I am loyal to tradition.

 _____Total

To determine your score, total the numbers you entered for each category. Which of your scores is higher? A higher “I Matter” score indicates greater individualistic tendencies. A higher “We Matter” score indicates greater collectivistic tendencies. What do your results suggest about your concern for self and others?

The Communication Playbook

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