Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 80

Gen Y members, born between 1983 and 1995, are referred to as the millennial generation or as digital natives. They are known for being technologically savvy. They also have exceedingly high expectations and think they are proficient multitaskers. They are apt to spend more time with the Internet and media than they do face-to-face with others. One out of three Gen Y members is a minority.