Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 82

Cultures and Co-Cultures

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A culture is the system of knowledge, beliefs, values, customs, behaviors, and artifacts that are acquired, shared, and used by its members during daily living.31 Within a culture as a whole are co-cultures. Co-cultures are composed of members of the same general culture who differ in some ethnic or sociological way from the parent culture. In our society, African Americans, Hispanic Americans, Japanese Americans, the disabled, gays and lesbians, and the elderly are just some of the co-cultures belonging to the same general culture32 (Figure 2.2).

Figure 2.2


The Communication Playbook

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