Читать книгу The Interpersonal Communication Playbook - Teri Kwal Gamble - Страница 12

Ours is a complex world. With so many communication options at hand, the choices we make reflect our approach to managing our identity or communication presence—the unique composite of characteristics we present in both the physical and online worlds. How others respond to us in each of these domains reveals our effectiveness at navigating between communication spaces. How others assess our communication presence—how positive or negative they are toward the characteristics they attribute to us—shapes the relationships we will share with them.

Becoming better at connecting and establishing meaningful interpersonal relationships with others, whether face-to-face or digitally, is something we all can benefit from. Are you on board?

Try This: A First Look at Digital Branding

Based solely on the name of your wi-fi network, what impressions might others form of you?

In an effort to influence others’ reactions, wi-fi network names have morphed from boring series of digits to personalized monikers much like vanity license plates.

Choose a wi-fi name that you believe will reveal to others something they may not know about you. For example, one ballet dance instructor branded her wi-fi network “PointToMe.”¹ How do you want to brand yours? What would you want your branding to communicate about you?