Читать книгу Never Say Sell - Tom McMakin - Страница 34

With Thomson Reuters, PIE began the engagement by convening a group of Am Law 100 CIOs quarterly for our buyer. Due to the success of the engagement, Susie was able to help her buyer with MORE of this work, by expanding the contract to also convene CFOs from the same companies at the same cadence.

The Diamond of Opportunity in Action

 MORE. Susie has grown the contract to include more of the same work for the same buyer (virtual peer exchange facilitation).