Читать книгу Never Say Sell - Tom McMakin - Страница 36

Maybe you write whitepapers for a utilities practice in a large consulting firm. You also have speechwriting experience, so you decide to ask the partner you work with if you might write a draft of a speech he is scheduled to make at the SEPA Utilities Conference in Las Vegas next year. He says yes.

Maybe you perform outsourced revenue recognition analysis for second-tier telecommunications services (TELCOs). You decide to pitch your clients, who are heads of revenue recognition, on projects that will ready them for the changes they will need to put in place around the management of their collections lists once the California Commerce Act (and its new privacy requirements) is up and running. Your team has already done this for a few firms in different industries. They said they didn't know you did that work, but quickly agree.