Читать книгу Never Say Sell - Tom McMakin - Страница 39

Maybe you run a boutique intellectual property (IP) practice that works for the general counsel of an ad firm, and this firm is part of a large public holding company. You ask the general counsel if she'd make a warm introduction to her sister companies. No reason why you can't help with the same type of IP work for them as well.

Maybe you lead a team that stands up a large consulting firm's customer experience summit every year. Over drinks after the last event, you ask the marketing director you work with if you can write up your experience with the summit and pass it around to her marketing event colleagues in the firm's other practices. You're interested in helping make all of their events equally successful.