Читать книгу Never Say Sell - Tom McMakin - Страница 42

Maybe you do real estate strategy consulting for large retailers, and recently you finished helping a buyer, who is responsible for customer experience, with a location strategy and footprint for their new stores in New York. During a round of on-site visits, you meet the chief human resources officer who mentions that they're thinking of moving to an open-concept office plan for their New York headquarters, and you share some examples of how your firm has helped other major offices in the city make the switch. You'd be happy to help her.

Maybe you did the design work for a print ad campaign for a large athletic-apparel company. The advertising director you worked for passes your name to their head of sponsorships because she likes the work you did and is looking for some similar-themed event graphics at an upcoming race they're sponsoring. She's in luck, as this is right in your wheelhouse.