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Case Study: Moving Beyond Past Experience

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In the Centers for Disease Control and Prevention’s (CDC, 2014, p. 16) Practical Strategies for Culturally Competent Evaluation, the following scenario is presented:

An existing validated instrument was piloted as part of an evaluation that assessed risk factors related to heart disease and stroke. Some of the items in the instrument dealt with sensitive issues (e.g., cultural eating practices, cultural perceptions of attractive body images, cultural views on prescribed medications). Respondents were offended by some of the items, which they viewed as racial stereotypes. The inappropriate items led evaluators to conclude that participants would be reluctant or refuse to complete the evaluation protocol. Consequently, the evaluation team members discussed these issues, which resulted in a revised protocol for culturally appropriate communication and the subsequent revision of the data collection instrument.

Evaluation in Today’s World

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