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SKINCARE DECODED • 62 MOISTURIZERS • 63

Lotions

Creams ”Waters”

Gel Creams

Simple moisturizers

This is the most generic,

basic moisturizer.

Perfect daily upkeep

staple for lost souls and

normal skin.

Many ”oil-free”

moisturizers are gel

creams

Typically humectant

heavy. If it includes

occlusives, it usually

uses silicones or other

lightweight options.

Traditional moisturizers in

a jar. Trendy ”night masks”

are usually creams too.

More heavy duty than

your basic lotion. The

increased occlusive

content makes it perfect

for those with dry skin.

Toners, micellars, mists,

essences

First step post cleansing.

This is more of a feel-

good than a must-have

for most skin types.

STAPLE PRODUCTS

The Product Landscape

I

f you walk down the shopping aisles hunting for a moisturizer, you’ll quickly find

that the landscape is vast and confusing. But you can actually break it down into

your staple moisturizer products and your boosters and support products.

Putting It All Together

Here it is—your chemist-approved starting point for moisturizers. It can be a bit of a Goldilocks

experience to try to find your perfect moisturizer, but once you do, you can move on to the booster

category to tailor your moisturizing to your ever-changing skin needs. And, as always, you know

your skin better than we do! If you have a go-to that doesn’t quite fit our assumptions but makes

your skin look and feel awesome, donʼt let anyone talk you out of it. Including us!

A.K.A.

H/E/O

Ratio*

Who/What/

When

* This table is a general breakdown. Different brands may interpret these terms differently. H/E/O is reffering to the

humectant, emollient, occlusive ratio.