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Vincent T. Covello
Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice
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Оглавление
Страница 1
Table of Contents
List of Tables
List of Illustrations
Guide
Pages
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1
The Critical Role of Risk, High Concern, and Crisis Communication CHAPTER OBJECTIVES
1.1 Case Diary: A Collision of Facts and Perceptions
1.2 What Will Readers Find in This Book?
1.3 Why You Will Use This Book
1.4 The Need for This Book – Now
1.4.1 New Literature, New Research
1.4.2 Changes in the Communications Landscape
1.4.3 Changes in Journalism and the Perception of Facts
1.4.4 Changes in Laws, Regulations, and Societal Expectations
1.4.5 Changes in Concerns about Health, Safety, and the Environment
1.4.6 Changes in Levels of Trust
1.4.7 Changes in the Global Political Environment
1.4.8 The COVID‐19 Pandemic and the Changed Communication Landscape
Страница 27
2
Core Concepts CHAPTER OBJECTIVES
2.1 Case Diary: Recognizing Change as a High Concern Issue
2.2 Defining the Concept and Term
Risk
2.3 Defining the Concept and Term
Risk Communication
2.4 Risk Communication and Its Relationship to Risk Analysis
2.5 Defining the Concepts and Terms
High Concern
and
High Concern Communication
2.6 Defining the Concept and Term
Crisis
2.7 Defining the Concept and Term
Crisis Communication
2.8 Chapter Resources
Endnotes
Страница 38
3
An Overview of Risk Communication CHAPTER OBJECTIVES
3.1 Case Diary: Complex Issues Destroy Homes
3.2 Challenges and Difficulties Faced in Communicating Risk Information
3.2.1 Characteristics and Limitations of Scientific and Technical Data about Risks
3.2.2 Characteristics and Limitations of Spokespersons in Communicating Information about Risks
3.2.2.1 Case Study: “Go Hard, Go Early”: Risk Communication Lessons from New Zealand’s Response to COVID‐19
3.2.3 Characteristics and Limitations of Risk Management Regulations and Standards
3.2.3.1 Debates and Disagreements
3.2.3.2 Limited Resources for Risk Assessment and Management
3.2.3.3 Underestimating the Difficulty of and Need for Risk Communication
3.2.3.4 Lack of Coordination and Collaboration
3.2.4 Characteristics and Limitations of Traditional Media Channels in Communicating Information about Risks
3.2.5 Characteristics and Limitations of Social Media Channels in Communicating Information about Risks
3.2.6 Characteristics and Limitations of People in their Ability to Evaluate and Interpret Risk Information
3.3 Changes in How the Brain Processes Information Under Conditions of High Stress
3.4 Risk Communication Theory
3.4.1 Trust Determination Theory
3.4.2 Negative Dominance Theory
3.4.3 Mental Noise Theory
3.4.4 Risk Perception Theory
3.5 Risk Communication Principles and Guidelines
3.5.1 Principle 1. Accept and Involve All Interested and Affected Persons as Legitimate Partners
Guidelines:
3.5.2 Principle 2. Plan Carefully and Evaluate Performance
Guidelines:
3.5.3 Principle 3. Listen to Your Audience
Guidelines:
3.5.4 Principle 4. Be Honest, Frank, and Open
Guidelines:
3.5.5 Principle 5. Coordinate and Collaborate with Other Credible Sources
Guidelines:
3.5.6 Principle 6. Meet the Needs of Traditional and Social Media
Guidelines:
3.5.7 Principle 7. Speak Clearly and with Compassion
Guidelines:
3.6 Key Takeaway Concepts and Conclusions from this Overview Chapter
3.7 Chapter Resources
Endnotes
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4
Development of Risk Communication Theory and Practice CHAPTER OBJECTIVES
4.1 Case Diary: Origin Story
4.2 Introduction
4.2.1 Historical Phase 1: Presenting Risk Numbers
4.2.2 Historical Phase 2: Listening and Planning
4.2.3 Historical Phase 3: Stakeholder Engagement
4.2.4 Covello and Sandman’s Four Stages of Risk Communication
4.2.4.1 Stage 1: Ignore the Public
4.2.4.2 Stage 2: Explaining Risk Data Better
4.2.4.3 Stage 3: Stakeholder Engagement
4.2.4.4 Stage 4: Empowerment
4.3 Summary
4.4 Chapter Resources
Endnotes
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