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The scientific literature on risk, high concern, and crisis communication has expanded considerably in the past three decades. From modest beginnings, there are now more than 8,000 articles published in journals and more than 2,000 books focused on risk issues. The research spreads across fields, drawing on the work of behavioral scientists, social scientists, engineers, economists, statisticians, medical scientists, toxicologists, epidemiologists, industrial hygienists, lawyers, media studies, neuroscientists, and a host of other disciplines. The field has benefited from these new understandings and insights.

The material needs to be selected, synthesized, and interpreted for practitioners, integrating new findings into concrete recommendations for application.

I wrote this book to give you that synthesis.