Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 23

In this section, I walk you through the six game types that have individual elements that you can choose from. As you read the sections that follow, think about your target audience. First, rank the game types that your campaign associates with best. Then choose the elements that will work best for your audience from each of the game types. For instance, if your target audience is made up of other businesses, you’ll probably want to base 70 percent of your campaign on the enterprising game type and the rest on user experience and classic. Alternatively, if your clients are in the 18- to 25-year-old market, you’ll want to focus more on the community and user experience game types, because that’s what 18- to 25-year-olds are into.