Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 36

Making the gameplay more unique or more complicated doesn’t mean your campaign will be better. The ultimate goal for your team is to get your audience to engage with your campaign. Overly complicated gameplay causes confusion, and confusion means minimal overall engagement. Another downfall to adding too many elements is the adverse effect on loading times. If your campaign doesn’t load quickly, your audience will quickly lose patience and give up.

Keeping the gameplay simple will create a fun, interactive, and easy-to-play campaign. It’s always better for games to be simple and quick, so your audience will pick up the campaign and play right away without paying too much attention to the rules.