Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 39

Gamification marketing may be more likely to go viral than ordinary marketing campaigns. However, you can’t bank on this happening. It will either happen or it won’t. I never create a gamification campaign for virality.

The sheer volume of campaigns that contain online videos, photos, cartoons, memes, infographics, posts, and other easily sharable content is so enormous that it unlikely for any campaign to go viral.

Most companies I work with have to acknowledge that the primary goal of their gamification marketing campaigns is to create a buzz within their industry.

You can’t control the outcome, but you can control the development, design, and launch. Work on this, and the buzz within your industry will be guaranteed.