Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 21

IN THIS CHAPTER

Looking at the game options at your disposal

Choosing the right settings for your audience

Avoiding common mistakes

You and your team have lots of gamification options and elements. The key is understanding all these options and how they can benefit your campaign.

Be sure to keep your intended audience in mind when you’re building your campaign. Understanding your audience will help you make the right choices and, ultimately, the most engaging campaign.

In this chapter, I walk you through the various settings you can make for your gamification campaign and fill you in on some of the mistakes I’ve come across in gamification marketing.