Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 12

Using gaming elements in your marketing campaign may sound strange at first. But in my 15 years of gamification and marketing experience, I’ve found that gamification is a highly effective marketing strategy, no matter which industry a brand is in.

When you gamify your campaign, your audience will have fun interacting with your brand, which means your company will increase its overall engagement. It’s a win-win situation!

The ultimate goal for gamification is to drive your marketing objective to collect big data. I explore this subject in great depth in Chapter 11. But for now, just now that you can analyze big data to glean insights that can lead to better decisions and strategic business moves for your company. So, it’s not just about giving your audience a fun experience — it’s about gathering data about your audience while they’re having fun.

In the following sections, I explain what exactly gamification is, tell you how you can gamify your marketing, and share some examples of successful gamification marketing campaigns.