Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 5

1 Chapter 1FIGURE 1-1: Google added a T. rex side-scrolling minigame to its Chrome web bro...

2 Chapter 2FIGURE 2-1: The Bartle player types.

3 Chapter 3FIGURE 3-1: DIY online sites such as SurveyMonkey allow you to obtain important...FIGURE 3-2: Facebook Insights offers a wealth of audience metric data for you t...FIGURE 3-3: Twitter Analytics helps you break down your key data to help you un...

4 Chapter 4FIGURE 4-1: Waze, a popular driving app, has created innovative badges to keep ...FIGURE 4-2: Customer Thermometer helps you implement emoji-themed surveys in yo...FIGURE 4-3: The #Starbucks Rewards hashtag in use.FIGURE 4-4: Charmin’s #TweetFromTheSeat hashtag was funny and encouraged its au...FIGURE 4-5: To promote Susan Boyle’s album, the promoters failed to double-chec...FIGURE 4-6: Online tools such as Piktochart help create professional infographi...

5 Chapter 5FIGURE 5-1: Using an SRS template website such as SRSCreator can help clearly d...

6 Chapter 7FIGURE 7-1: A skill-based game called Spot the Ball.FIGURE 7-2: Using points can keep your audience motivated.

7 Chapter 8FIGURE 8-1: The waterfall model.FIGURE 8-2: The spiral model.FIGURE 8-3: The iterative model.FIGURE 8-4: The verification and validation model.

8 Chapter 9FIGURE 9-1: Chipotle’s landing page for A Love Story Game.FIGURE 9-2: This launch email has three CTA buttons, so users can clearly see t...FIGURE 9-3: The iframe where your game appears on Facebook.

9 Chapter 10FIGURE 10-1: Feedback widgets offered by companies such as Surveyapp can be eas...

10 Chapter 14FIGURE 14-1: Holiday-themed campaigns can be easily integrated into existing ga...FIGURE 14-2: Make your audience anticipate the holiday launch like Google does ...FIGURE 14-3: Customizable seasonal experiences, like Office Depot/OfficeMax’s E...