Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 16

When I first started consulting on gamification marketing, traditional marketers viewed gamification as just a temporary fad that wouldn’t last. Today, gamification is one of the most profitable forms of marketing worldwide, with engagement from millions of audience members.

Gamification marketing can be very profitable and lucrative for your company. Over the years, I’ve helped and witnessed companies from all industries successfully implement gamification elements into their campaigns.

In the following sections, I walk you through the advantages of gamification and show you how you can take your user experience to the next level.