Читать книгу Gamification Marketing For Dummies - Zarrar Chishti - Страница 3
Gamification Marketing For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Gamification Marketing For Dummies Cheat Sheet” in the Search box. Table of Contents
Оглавление1 Cover
2 Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here
3 Part 1: Introducing Gamification Marketing Chapter 1: Gamifying Your Marketing Strategy Seeing What Gamification Can Do in Marketing Understanding How Gamification Differs from Other Online Marketing Tactics Stepping Up Your Current Marketing Chapter 2: Getting to Know Gamification Models Exploring Your Options Creating the Perfect Gamification Campaign Settings Avoiding the Big Mistakes
4 Part 2: Beginning Your Gamification Marketing Quest Chapter 3: Identifying Your Target Audience Defining Your Audience Taking a Closer Look at Your Current Customer Base Mining Your Social Media Accounts Chapter 4: Increasing Engagement in Your Campaign Establishing User Rewards and Achievements Encouraging Sharing among Your Audience Chapter 5: Budgeting Your Development Setting Your Budget Gathering Your Team Chapter 6: Getting to Know the Technology Choosing a Foundation for Your Campaign Keeping Up the Communications Considering Testing Issues
5 Part 3: Executing Your Gamification Plan Chapter 7: Making Your Game a Reality Choosing the Perfect Gamification Model for You Determining Your Target Market Embedding Goals into the Game Building in Loyalty Rewards Chapter 8: Selecting the Right Components Making Sense of the Game Development Process Assembling Your Team Preparing the Technical Strategy Chapter 9: Launching and Promoting Your Game Scheduling the Right Time to Launch Perfecting Your Landing Page Leading Up to T Minus Zero Launch Day: Aiming the Spotlight on Your Game
6 Part 4: Monitoring Real-Time Events and Data after You Go Live Chapter 10: Capturing All the Data Establishing a Portal to Your Data Knowing Which Data You Should Be Capturing Following the User Journey Gaining Valuable User Feedback Chapter 11: Analyzing and Applying Data Understanding the Why and How of Data Analysis Extracting Your Campaign Data Applying Intelligent Big Data Getting Help from Predictive Analysis Maintaining Control of Your Data Chapter 12: Avoiding Data Overload Watching Out for Maximum Capacity Dealing with Data Failure Applying the Best Development Practices
7 Part 5: Preparing for Your Next Gamification Quest Chapter 13: Failing Up: Learning from Your First Quest Taking a Hard Look at the Results Researching for the Future Shaping the Future Chapter 14: Relaunching Your Gamification Marketing Campaign Understanding Why You May Want to Relaunch Your Campaign Tweaking Your Gamification Campaign Knowing When to Shut It All Down
8 Part 6: The Part of Tens Chapter 15: Ten Best Gamification Marketing Examples Starbucks: Starbucks Rewards Chipotle: A Love Story Game Nike: Nike+ FuelBand M&M’s: Eye-Spy Pretzel Target: Wish List Citroën: Game of Scroll Coca-Cola: Shake It Netflix: Black Mirror: Bandersnatch Nissan: CarWings Magnum: Pleasure Hunt Chapter 16: Ten Common Gamification Marketing Mistakes Offering an Unengaging User Experience Leaving Your Audience Screaming, “Help!” Having a Flawed Game Structure Leaving the User Waiting Scoring Pointless Goals Not Establishing Clear Big Data Goals Looking Great on the Desktop, But Not So Much on Mobile Not Checking Up on Absentees Missing Out on Social Interaction Launching without Marketing Chapter 17: Ten Benefits to Gamifying Your Marketing Building Brand Awareness Increasing Reach Instantly Appealing to a Younger Audience Driving Engagement Injecting Fun into Your Brand Influencing Customer Behavior Accruing Big (Customer) Data Personalizing Brand Experiences Building Customer Loyalty Gathering Great Customer Feedback and Research
9 Index
