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Do you feel or perceive stress? If the answer is “Yes,” rather than shrugging it off, ask yourself, “Why?” What's the cause or causes of the stress—the crack in the wall?

If you're faced with a business challenge or trying to generate new business, the same scenario applies: What's the stressor or the challenge? What's the solution, and how can you provide it?

Author Ryan Levesque, a hugely successful online business executive, calls the approach SMIQ^®, or What's The Single Most Important Question? He details his methods to generate business in his book Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy … Create a Mass of Raving Fans … and Take Any Business to the Next Level.⁵

In other words, Levesque is trying to help each of us understand how we talk about our challenges. The question is, “When it comes to X, what is your greatest challenge?”