Читать книгу Bartending - Adam Freeth - Страница 12

The more time spent behind the bar, the more experience you will gain in dealing with people and the better you will be able to anticipate their wants and needs. Reading your clientele takes some sensitivity and a lot of common sense. Always be attentive to people’s likes and dislikes. Without generalising too much, reading your clientele is about understanding key groups of people. Age and popularity may play a role in the type of drinks you suggest to your customers. Certain drinks will appeal to different ages, sexes, groups and events.

One of the most important points to remember is that the clientele must always be at the heart of your operation. Customer satisfaction is far more important than increasing your overall take on the bar. Unless the clientele leaves your bar planning to make a return visit, the size of their bill will be completely irrelevant. Your business will only survive on repeat business. You must understand this before you even attempt to sell or serve a drink.