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CUSTOMER SERVICE

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Customer service is often seen as a process, activity, performance measurement and a philosophy. There are hundreds of definitions of customer service; companies and individuals will have their own definition and some bars will have their own customer service standards.

One of the things that sets apart someone simply who works behind a bar to a professional bartender is the ability to exceed the needs of the customer. People have the choice to drink and socialise wherever they choose, and even when serving the simplest of drinks that requires very little skill, the standards of service can vary hugely depending on the individual bartender. Using the example below, here are two bartenders serving the same drink to the same customer in the same environment and under the same circumstances.

Bartending

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