Читать книгу Event Success - Alon Alroy - Страница 11

Since those dark early days of the pandemic, we've watched as an industry pushed to the brink quickly adopted the necessary tools, skills, and capabilities required to completely reinvent itself in an impossibly short time frame. What could have ultimately spelled the end of events as we knew it instead proved to be the push the industry had long needed to reach its full potential in the Digital Age.

We are only at the starting point of a whole new events industry, and the playbook is still being written, but already we see three key themes that will improve success in the future of events: management, engagement, and growth.