Читать книгу Event Success - Alon Alroy - Страница 13

Engagement is a key attribute of a successful event, but the way in which organizers reach audiences and design experiences for them is undergoing a dramatic transformation. Gone are the days of a captive audience that dedicates multiple days to in-person event attendance by default.

Moving forward, organizers are going to have to get creative in order to pique the interest of an audience that is always one click away from the exit. Event teams are now being challenged by the need to engage audiences that are less likely to attend as many events in person and less likely to dedicate as much time to their events. Key to achieving strong ROE is cracking the code on event engagement in these new formats.