Читать книгу Event Success - Alon Alroy - Страница 12

We steadfastly believe that the future of events is about experience-first design—that is, overcoming the decline in NPS scores by creating events that take into consideration the entire suite of stakeholder experiences—from when they first visit a website to the way that they connect with other stakeholders to navigation of the event itself. In order to make this vision a reality, event managers—or event experience managers, as we refer to them—will need to continue to revisit the ways that they manage their strategies and their processes for working with their teams to arrive at these strategies. In order to overcome the challenges of this new chapter in event history, the event team itself will have to undergo a significant transformation.

Moving forward, event professionals will need to demonstrate a variety of new skills, ranging from hard technical skills to softer skills like empathy and collaboration, while working across multidisciplinary teams. The makeup of the team itself will also need to evolve in order to overcome new challenges, adding new types of expertise that weren't as necessary previously, while reforming some roles that have become obsolete.

Part of this transition will be revisiting and redefining how event teams interact with other teams within their organization.