Читать книгу Event Success - Alon Alroy - Страница 16

The pandemic has changed our very definition of events, and with it comes a new definition of event success. Prior to COVID-19, virtual events were few and far between. They also often failed to offer much of what inspired people to attend events in person. Such events (webinars, webcasts, online conferences, and digital trade shows) were often effective in achieving specific outcomes, but they were hardly considered a viable alternative to the in-person experience.

As the pandemic progressed, however, the industry as a whole made some incredible strides in improving the virtual event experience—progress that will continue well after in-person events resume. Throughout the remainder of 2020 and the first half of 2021, we saw incredible levels of resilience, adaptability, technological adoption, and rapid innovation. While the sudden transition to virtual events posed a lot of challenges, it also offered a range of new opportunities.