Читать книгу Creating and Updating an Employee Policy Manual: Policies for Your Practice - American Dental Association - Страница 23

Newspaper ads are typically shorter due to prices associated with word counts. Internet ads, such as those on job boards and dental practice websites, are usually more wordy and personable. They often include a paragraph about the practice and its philosophy so applicants can get a feel for the work environment. Generally, applicants are very interested in the details of an online job posting, so use it to your advantage and write the ad as a “mini marketing campaign” for your practice.

You can use the following ads as examples to help you customize your own want ads.

FIGURE 1.13 SAMPLE JOB ADS

When you write your advertisement, be as specific as possible to screen out unqualified candidates. Run your advertisement on Sunday for the best readership. You might want to consider placing an ad in a section other than dentistry.