Читать книгу Pricing Strategies for Small Business - Andrew Gregson - Страница 12

This would appear to be a “no-brainer” until you consider the colossal number of business owners who struggle to make payroll or find the money to pay for goods ordered to restock the shelves. Every time the price is too low, any minor expense that takes cash from the bank account — a sudden increase in Worker’s Compensation rates, for example, or a fire, or a vehicle that is damaged by an employee — means there is a mad scramble for cash. If you have ever read any financial self-help books, you will remember that paying yourself first, or “saving for a rainy day,” is the key to being able to sleep at night.