Читать книгу Pricing Strategies for Small Business - Andrew Gregson - Страница 13

This is really the crux of the pricing issue. Good quality customers recognize the value in what your business offers and willingly write the checks. To get to that position, the business owner has to clearly articulate to the potential customer why his or her price has value for the customer’s money.

Following are two examples of how perception can create “value for money.”