Читать книгу Pricing Strategies for Small Business - Andrew Gregson - Страница 21

Never pass up an opportunity to keep costs down. After all, the purpose of a business is to profit on the difference between selling price and costs.

However, every $1 earned from a price increase is $1 added to the bottom line. If your company typically generates a 5 percent profit before tax, every $1 saved in costs generates 5 cents on the bottom line. Better to find a way to increase your prices.

Two studies, one performed by McKinsey & Company and the other by A.T. Kearny, both consulting firms, demonstrated that a one percent improvement in the following areas resulted in net income increasing as shown in Table 2.^[1]