Читать книгу Pricing Strategies for Small Business - Andrew Gregson - Страница 9

Most importantly, a business exists to create profits after the owner is paid. Small business owners often lose sight of this objective in the sound and fury of everyday business, but a paycheck was clearly important when they began or bought the business. Getting the price right is the most important element in reaching the distant goal of financial security — either through profit generation or in getting a good price when selling the company.