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Part II
How to Lay the Foundation for Taking Your Business to the Top
2
Creative Survival In the Lean Years

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There was only one possible way of avoiding

my inevitable dismissal on Monday

and that was to make a sale over the weekend

I would have to do in two days

what I hadn’t been able to do in two months,

otherwise my plan would be ruined

You’ll soon see that I didn’t start off my insurance career with a bang. Rather, I struggled and made many mistakes along the way. But I did learn one thing in my first few months in the business – how to survive. In this chapter, I’ll tell you the story of how I got into the insurance business and some of my early struggles. I’ll show you the methods I used to survive, which I sum up in the phrase “Creative Survival.” Learning how to survive is not only important in the beginning of someone’s career, especially one in the insurance business, but also crucial throughout a career that – like mine – is bound to go through many cycles, some of them difficult. Bouncing back from tough weeks, months, or even tough years, is one of the key ingredients to success.

So, I’ll begin this chapter with how I got my start in the insurance business. I’ll show you my four strategies for creative survival:

1. See yourself today as you want to be tomorrow.

2. Develop a plan and stick to it.

3. Find the courage to open doors and close sales.

4. Hold personal strategy sessions.

Then I’ll end it with how, many years later, I managed to bounce back from a rather dark period in my life.

Mega-Selling

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