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Part II
How to Lay the Foundation for Taking Your Business to the Top
2
Creative Survival In the Lean Years
Strategy 1: See Yourself Today As Tou Want to be Tomorrow

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The traffic cleared and Hans put the pedal to the floor. The half-open passenger window beside me started rattling from the wind and I leaned down to roll it up. I struggled with the stiff handle, finally managing to get the window close to the top, where it stuck, letting the air whistle in at a high pitch.

“Hans,” I said, “you have to repair this window.”

“I’d love to, David, believe me, but Mr. McDougall won’t part with the money – he’s a true Scot.”

“Hey, watch it, Hans, I’m Scottish.”

“Yeah, but you can’t keep a dollar in your pocket for more than a minute.”

“I’m a big spender,” I said with a shrug.

Hans laughed, “No offense, but isn’t big spending for wealthy people?”

“I believe you’ve got to see it in your head first, then the money will follow. I see myself as a wealthy man who has a big house, a family, and takes vacations in warm places,” I said. “You can’t get anywhere in life by settling for what you have today.”

“You’re never satisfied.”

“No, I’m not, and that’s why I will be successful.”

A big, tail-finned Chevy swerved in front of us and Hans slammed on the breaks, torpedoing me towards the windshield. I braced myself against the dash to avoid head injury as we screeched to a halt. As I slumped back into my seat, Hans sighed, “David, if you were wealthy you’d get yourself a car instead of trusting your life with me.”

“I have my eye on a Thunderbird, white with a red interior,” I said staunchly.

Mega-Selling

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