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In this book, I outline the strategies I have developed during my career to take my business and sales to the top. I am an insurance broker, but the strategies are universal, applicable to all fields and all businesses.

Throughout this book, I sometimes refer to products, concepts, and laws that may or may not apply to your particular area.

All the cases I describe in this book are based on real events; however, in order to protect the privacy and confidentiality of my clients, I have changed all their names and all the telling details of the stories. I have also changed the names of everyone else in this book, except for my own, and those of my wife, Teri, and my first manager in the business, the late Huss Breithaupt. I have also not referred to any particular insurance companies, except the company where I first learned to sell: The New York Life Insurance Company.