Читать книгу NEUROMARKETING - Branislav R. Tanasic - Страница 16

A recognized and defined problem-need, introducing the customer into the second phase, which is gathering information about the subject of the purchase. Now a highly-regarded potential tourist product buyer, more attention is paid to the advertising of tourist agencies, taking more attentive and active participation in conversations with friends about their experiences with specific destinations. There is no universally applicable form for making a decision on a tourist trip, but after making a decision to take a travel trip, all potential tourists must have concrete and precise answers on the basic elements of the planned journey: the final destination, the way of transfer, accommodation and of course all included in the available budget. Generally, the consumer has several different sources available to inform about the desired product or service. Kotler includes: personal sources (family, friends, neighbors), commercial sources (advertisers, sellers, agencies, web site sales), public sources (mass media, consumer organizations, the Internet), then experiential sources, ( personal use of products/services), (Kotler & Armstrong, 2012: 153).

Commercial sources can provide specific data, but personal sources give a wider picture, evaluate the product and give a quality assessment, which is a crucial, perhaps crucial, information for the future user.