Читать книгу NEUROMARKETING - Branislav R. Tanasic - Страница 18

The final decision on buying a tourism product is a synergy of a large number of influential factors. In addition to the above-mentioned decision-making process, which does not always have to include all the steps, the decision can correct some of the major unexpected effects. The first factor may be the attitude of others; that is, something essential for the customer at this stage to warn him to be exposed at too high a cost and to buy a cheaper product. This suggestion can significantly influence and change the final decision. Another possibility of altering the plan is an unforeseen situation factor. A sudden event, such as sudden changes in prices, reduced rates, shifting to worse jobs, injuries to work, or traffic, a family event, may have a significant impact on the changes that have already been made.