Читать книгу NEUROMARKETING - Branislav R. Tanasic - Страница 7

Geographic factors represent a mixture of diverse elements, including climate, geographic position, relief, hydrographic features, plant and animal life, and the size of the settlement. These factors belong to a group of external factors that can influence the decision of a potential tourist to choose a destination with their attractiveness. Characteristics of living conditions shape a general standard of living and style, among other things, the need for tourist travel and the culture of tourist travel. The geographic position determines the weather and climatic conditions of the region so that these factors can be emphasized as essential factors of attractiveness in promoting a particular tourist destination. The Oxford Dictionary defines the weather conditions as the atmospheric conditions at a specific place at a particular time, observing temperature, cloudiness, humidity, sunshine, wind, and rain (Oxford Dictionaries, 2015: Weather).

Tourism is an essential sector of the global economy and is under the strong influence of climate conditions. A particular tourist destination is a natural source on which the tourism industry is based. Talking about the impact of the geographic position and climate of a region, Nordhaus points out their extreme importance: "Early economists assumed that climatic conditions were one of the main determinants that reflected the differences in wealth among nations" (Nordhaus, 2006: 3512).

The climate-time factor is crucial to the destination offer. If tourism is observed, for example, weather conditions and climate can have a double impact on tourism. They can be seen as limiting but also as a development factor for the tourism business. In this regard, access to precision bio-climatic information is beneficial for improving the quality of tourism supply and service design (Scott, McBoyle & Schwartzentruber, 2004: 105-117).

Climate and time are important factors in the decision-making process of choosing a tourist destination and also affect the success of business operations of tourism companies (Becken, Wilson, & Reisinger, 2010: v). Natural, winter tourist centers offer their promotion and offer based on activities that take place mostly in the air. It is therefore particularly important that in the expected period, the term of the opening of the tourist season, the destination be covered with a sufficient amount of snow. Becken says: "Skiing is a prime example of how tourism activities depend on weather conditions: reliability in snowfall is a prerequisite for organizing this activity" (Becken, 2010: 6).

The location and the accompanying weather climates can have a crucial impact on the design of tourist destination offerings. Some region along the seashore, rich in bare coves and pebble beaches, with the fact that the strong wind of a big part of the year, eliminates it as a destination suitable for rest, swimming or scuba diving. However, many surfers seek persistently for the larger, more challenging waves and the excitement of their sport. It is only necessary to promote a destination that is ideal for surfing, and what has been a shortage of one form of tourist offer turns into the convenience-the advantage of the destination.