Читать книгу NEUROMARKETING - Branislav R. Tanasic - Страница 2

Writing this book, I remembered an exciting episode from high school days. At the break between the two classes, we talked about some huge book that we need to read. Many of us complained that it was bulky and it took time to read it. One of the group's associates quite calmly said that he read the entire book without any problems. We were amazed but there was an explanation, he developed a reading technique of the giant novels by reading only the right-hand side pages so that reduced those terrible books in half.

The theme of this book is exceptionally bulky, and I decided to cut it seriously, so there is no need to apply the friend of mine reading technique. Also, I tried to condense information from a few scientific areas into a space of fewer than two hundred pages only. The content is intended, not only for readers who know neuromarketing but also for a craving population who would like to learn something more about this extraordinarily dynamic and thrilling area. Neuromarketing is today's reality but also the future that evolves greatly in the advanced form called nano marketing.

Neuromarketing is a science field of study at many colleges also. Without the great pretense of the humble opinion that this book can provide basic information to these students, it will be the basis for further advancement in the acquisition of knowledge in this field. The content methodologically and conceptually leads the reader into the essence of neuromarketing. Through methodology and theory of making-decision process trying to find out how consumers value the object of buying desire, that is, which are the essential elements of the decision to make a purchase. We are a witness of every day of the applying of psychological and knowledge of medical sciences through the diverse promotion`s techniques. And this is an additional reason for the existence of this book, developing knowledge about the existence of very imaginative marketing approaches, even manipulations to consumers.

Marketing and psychology co-operation resulted in subliminal marketing, then evolvement of neuromarketing. There remains a question about the direction of those techniques and the measures of their use and abuse, and how to draw clear boundaries between these areas.