Читать книгу NEUROMARKETING - Branislav R. Tanasic - Страница 6

Generally, there are some factors influencing consumer behavior. It has long been clear that consumer decisions in the purchasing process cannot be explained solely by economic factors,

but that it is necessary to take into account the activities of other factors, above all the psychological and sociological ones. Determine arents affecting the outcome - the decision to purchase a tourism product can be divided into externals that include: geographical, demographic, economic, sociological and political, and internal or psychological factors.