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SECTION 2

EIGHT

MASTER PRINCIPLES

The Framework for Learning Best Practices in Phenomenal Customer Service

In this section, we will explore in detail the Master Principles of WOW service:

1) Be Positive5) Say “Yes”
2) Be Confident6) Ask
3) Listen7) Be Valuable
4) Care8) Be Grateful

Enumerated are the Master Principles. All other principles needed to create WOW service are “packaged” under these eight Master Principles.

Pattern for Excellence

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