Читать книгу Orchestrating Experiences - Chris Risdon - Страница 46
Materials
Оглавление• Self-stick easel pad or butcher paper (to create a wall canvas)
• Painter’s tape (for hanging butcher paper)
• Sharpies
• Sticky notes
• Red (sad) and green (happy) emotion stickers
• Camera
TOUCHPOINT INVENTORY: AN IMPORTANT FOUNDATION
A touchpoint inventory activity invariably helps people understand the potential transformation that orchestrating experiences can bring. For the first time, they can see what the entire organization has created to acquire and serve customers in one view. This tends to create a mix of emotions in workshop participants. Surprise. Confusion. Curiosity. Then the light bulbs go off and heads begin to nod. It never fails. And now the pump is primed to collaborate on further codifying and improving touchpoints as a system.
