Читать книгу Orchestrating Experiences - Chris Risdon - Страница 50

Take a first pass at your channels before the session and then validate and refine them with your participants. Go through each channel, one by one, and make sure that everyone understands the purpose of the channel at a high level. Each channel should be written on a sticky note and placed on your canvas as a row of your matrix.

Remember to push participants to break down overarching channels—such as “digital”—to more useful categories. For Amazon, a few useful channels for exploring entertainment journeys could be:

• Amazon.com

• Amazon app

• Echo and Alexa family

• Amazon Music app

• Amazon Kindle app

• Prime Video app