Читать книгу Orchestrating Experiences - Chris Risdon - Страница 54

Wrap up your session with a review of the workshop experience. What worked? What didn’t?

Finally, discuss the next steps to improve your inventory. Engage stakeholders in doing some more discovery in their areas of ownership or expertise. Invite people to participate in field research to learn from customers about when, how, and why they interact (or don’t interact) with your channels and touchpoints.