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Although we live in a hi-tech, increasingly paperless age, it’s a surprising fact that the business card is still a must-have item in the world of networking. The act of exchanging them is a rite of passage in itself, a sort of low-level ‘trade and contract’ between you and the person you’ve just met. The reciprocal movement of exchange also provides a physical ice-breaker and puts the two of you on a level playing field.

If you are networking on behalf of your employer, it’s likely you already have a business card. If you don’t, you need to get some, for without business cards, all your networking efforts will be for naught. If you are starting your own business then ensure you have business cards printed before you start networking. You may think that’s a start-up expense you could do without, but it’s imperative to have some and they needn’t cost much – the web is full of sites printing business cards at very little cost. If you are hoping to switch careers, you may want to consider printing a personal business card, so that you can prevent a job offer being sent to a work email. What’s on your business card? Remember, you may need more information for use internationally than you need in your own country. And you may need information in the language of the country in which you plan to network.

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Tony Fawkes M.A. Managing Director

Petersfield Projects

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