Читать книгу Successful Networking in 7 simple steps - Clare Dignall - Страница 8

You may be thinking ‘How can I network if I don’t even have a network?’ Well the good news is, you do, and it probably looks something like this:

 Your family: a reliable source of support, information and local knowledge.

 Your friends: people you rely on for support and ideas.

 Your work or study colleagues, past or present: people who know your work skills can give insights into other roles that might suit you, and possibly new vacancies.

 Your acquaintances: people you meet day-to-day – your barber, mechanic, neighbour etc.

Surprisingly, it’s the people you know least that could be most useful to you. Known as ‘weak ties’, these people are at the edges of your social network, so know a different set of people who may present fresh opportunities. The trick in successful networking is to invest time in these weak ties to ensure that, should an opportunity arise, it is your name that they think of first.