Читать книгу Successful Networking in 7 simple steps - Clare Dignall - Страница 21

If you have a choice about what goes on your business card, you can make it say a lot about you, or the nature of your business. Be creative, but remember that the business card is an important document:

 Provide your contact details: Provide your name and your job title. Then provide your (or your company’s) address, telephone number, email address and web address.

 Use a horizontal orientation: Using a landscape rather than a portrait orientation will ensure you will have space to enter your full contact details.

 Use a standard size: The standard A8 or 74 × 52 mm is the desired size. Annoying business cards that won’t fit neatly in a standard wallet or card holder will not be filed properly by recipients and could get lost.

 Left align all text for maximum readability: Centred text can look naïve and unprofessional, and it obstructs readability.

 Use one font: Stick to one font (and its related italic/bold if necessary) to prevent your business card from looking disorganized.

 Check and double-check: Proofread your business card thoroughly, and ask a friend to do the same, before you send it to print. One typo in your phone number can result in a very quiet business year if you don’t notice it.

 Less is more: Don’t aim to provide any in-depth company or personal information. At the very most, you could include a strapline. You will be doing the talking, not the business card. Look again at the business card here as an example.